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Everyone needs to get out more
Estimated reading time: 2.5 minutes So today is Wednesday which means I write about… hang on, let me look it up… tum te tum te tum… ah yes, here it is. Social media! Right. Over the past month, in the...
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Guest Post: Steve Meleka of Noble Meleka on SEO
That's what Steve thinks anyway. Do you agree? Click image for source. Preamble: Last week I posted my thoughts on SEO, after receiving a stream of great comments on Twitter that I thought were worth...
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Advanced Search: Facebook gets it slightly wrong again
Today I actually used Facebook for something. My partner wanted to find women’s networking groups online, and I suggested Facebook. Of course, she didn’t listen to me so I decided to have a look...
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The Universal Process™. Or: the Gartner Hype Cycle of Life
Life. Work. Birth. Death. And everything in between. Read on. I wrote some time ago about the process of writing. Unless I’m writing for myself – that is, when I had time for ‘recreational writing’, or...
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2011 social media predictions
So while I have my blogging head on – hot off the news that Delicious is disappearing and Facebook has undergone yet another redesign – I thought I’d jot down my thoughts on the state of the social...
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Aggregated predictions: what really will happen with social media in 2011
Around Christmas-time I was foolish enough to list my social media predictions. They were a combination of ‘more of this, less of that, same of the other’, and you can still read it if you’re foolish...
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If you don’t want gurus then don’t call them gurus!
A recent post by Mark Ragan reminded me of a post I’ve had swirling around in my brain recently. His post is pretty bang on the money – of course he’s right that, as a general principle, we shouldn’t...
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What do subscribe, like and follow have in common?
They’re all ways of linking, true. They’re all different words for linking on blogs, YouTube, Facebook, Twitter and so on. Also true. But they all mean the same thing. And that thing is? “I find what...
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Advertising, PR, sales, marketing: now you see it, now you don’t
People are visual, so it makes sense that they act on what they can see. But that’s not so hot when you need to deal with, um, concepts. So, people ‘get’ advertising, because they know what an advert...
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On Monday, I start as Editor-in-Chief at Adfonic Global Mobile Advertising
Yep. I decided I needed to work with people on a permanent basis again, and wanted a gig that combined social media, copwriting, and the chance to work in an interesting, online environment for a...
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Copywriters can write about anything – but don’t ask them about it next week
Estimated reading time: 2.5 minutes So, today is copywriting. If you want to know what that means, it means that I’ve decided to try a blogging experiment. I’m going to write to a daily schedule so...
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